Vending Overview

REGISTRATION WILL OPEN JUNE 1, 2013.
We look forward to welcoming you to the 2013 HOSR.

Regatta Dates: Saturday, October 26 & Sunday, October 27, 2013

Deadline to Pay Vendor Fee: October 8, 2013.

Overview of Vending at The Head of the Schuylkill Regatta: Philadelphia's fall festival of rowing.

One Main Tent for Vendors, Information, Food, Awards Ceremonies, Results, Entertainment
More Races and Competitors (Colleges on Saturday, High Schools on Sunday)

INTRODUCTION TO THE HEAD OF THE SCHUYLKILL REGATTA

For 42 years, The Head of the Schuylkill Regatta has brought thousands of athletes from the region and far beyond to Philadelphia for what is considered one of the best run, and most challenging head races, in the US. Its popularity recently caused it to expand the event to 2 full days. Over 6,500 athletes will compete this year and between 5, 000 – 8, 000 spectators will watch this 2.5-mile head race, the grand finale of regatta racing in Philadelphia.

WHY BECOME A VENDOR?

More than 6,500 rowers plus families – entertainment for children
Low Fees and 2 days for the price of one
Free transportation along Kelly Drive to bring buyers to the Vending area

MARKETING OPPORTUNITIES AT THE TWO-DAY REGATTA FESTIVAL!

We are seeking partners who appreciate and understand the sport of rowing. We offer the opportunity to connect directly with your target customer, build relationships, grow sales and show a large return on investment, while you gain the positive public relations of supporting rowing at an event that has continued to grow to include all athletes, for more than 42 years.

Expanded festival/vendor location features an increased number and variety of vendors (not all rowing related), Philadelphia-themed-food stations, entertainment, frequent on-site awards ceremonies and the ever-popular results board along with healthy and enthusiastic athletes, their families and friends.

Two-day opportunity under one main tent for sales, displays and product distribution and sampling in front of your target audience… including more than 10,000 competitors and spectators.

Exhibitor location at the Three Angels Statues, approx 1 mile north of Boathouse Row on Kelly Drive, will be center stage: one large main tent will provide a gathering place with entertainment, award ceremonies, and continuous broadcasts of the regatta throughout the two-day event!

We Invite your Participation

Recognizing that you appreciate the training, determination and commitment that gets athletes to the starting line… from scholastic and collegiate to elite and masters… the Regatta invites you to participate in this event, and help us celebrate rowing on the iconic Schuylkill river.

We are convinced that your company will benefit from on-site contact with our competitors or spectators, whether you are showcasing or sampling a new product or introducing a new service or equipment, or creating artwork that appeals to the esthetic. Our athletes and their families, friends and fans enjoy the opportunity to discover what they need…or want…while they are at the regatta.

Being a marketing partner at the Head of the Schuylkill Regatta is a win-win-win. Companies win by being in front of a very large targeted audience of athletes, including many kayakers, runners, bikers, roller bladders who use Kelly Drive daily and other spectators who come to watch the regatta; the athletes win because they have the opportunity to conveniently discuss your products with you and buy directly from you…including gear and equipment and general life style enhancements…and, of course we win by bringing all of you together for a competitive and successful weekend on the Schuylkill.

We hope we can count you in!

The Demographic Details

ROWING DEMOGRAPHICS

While there are thousands of students competing in the sport at the high school and college level, many continue to row after graduation and well into their adult and retirement years. Increasing numbers discover rowing as adults. It is a sport for a lifetime.

Above average household income – Average income for rowers is $110,000 - $150,000.
Above average educations - Over 87 percent of rowers are college graduates and 60 percent also hold advanced degrees.

HEAD OF THE SCHUYLKILL DEMOGRAPHICS:

We expect more than 6500 athletes to compete in this year's regatta, including high schools and colleges, US National Team members and masters rowers. They come mainly from Massachusetts, Connecticut and New York to northern Virginia, with strong representation from the Philadelphia region and New Jersey.

OUR COMPETITORS

Of the 6,500 competitors at the 2012 event:

40% were high school students
30% were college/university students
20% were masters – over the age of 27
10% were club, elite and other categories, including athletes

THE AUDIENCE

An additional 5000 – 8,000 SUPPORTERS AND SPECTATORS: Rowers bring with them an audience of family, friends, classmates and the community. It is an attractive sport to watch and the expanded Head of the Schuylkill continues to attract spectators from the many neighborhoods surrounding the venue. There are also more than 200 volunteers working on regatta weekend.